In a Likert question, respondents choose their level of disagreement or agreement with a statement from a predefined series of scaled options.Well-designed Likert questions exhibit two important traits: symmetry and balance.
This can include a neutral center, such as on 5-point or 7-point scales, or leave out the neutral option for a forced choice scale (such as a 10-point scale). ![]() However, they can very much mimic a Likert scale with well-chosen anchors which make the scale intuitive. ![]() For example, if the cards in your Prefer game are representing logos, change the card to logo. Why Because when the time comes for you to report the data, you want to analyze a score that sums up the results from a few questions. Example 7 Point Likert Scale How To Use LikertGet started Learn when and how to use Likert scale survey questions Have you ever answered a question that asked you how much you agree or disagree with something That kind of question is known as a Likert scale. Likert scales are widely used to measure attitudes and opinions with a greater degree of nuance than a simple yesno question. Lets explore what makes up a Likert question, find examples, understand when you should use this tool, and see how you can put it to work for your surveys. Whats the definition of Likert scale To understand the Likert rating scale, you first need to understand what a survey scale is. A survey scale represents a set of answer optionseither numeric or verbalthat cover a range of opinions on a topic. Its always part of a closed-ended question (a question that presents respondents with pre-populated answer choices). So what is a Likert scale survey question Its a question that uses a 5 or 7-point scale, sometimes referred to as a satisfaction scale, that ranges from one extreme attitude to another. Typically, the Likert survey question includes a moderate or neutral option in its scale. Likert scales (named after their creator, American social scientist Rensis Likert) are quite popular because they are one of the most reliable ways to measure opinions, perceptions, and behaviors. Compared to binary questions, which give you only two answer options, Likert-type questions will get you more granular feedback about whether your product was just good enough or (hopefully) excellent. And Likert questions can help you decide whether a recent company outing left employees feeling very satisfied, somewhat dissatisfied, or maybe just neutral. This method will let you uncover degrees of opinion that could make a real difference in understanding the feedback youre getting. And it can also pinpoint the areas where you might want to improve your service or product. Likert scale examples Likert scale questions are used in many different types of surveys, whether you are trying to find out how your employees feel about their work or what your customers think about your latest product. Example 7 Point Likert Scale Professional Event ExtremelyTo help you use Likert questions effectively, here are some examples of how they can look: Customer satisfaction Overall, how satisfied or dissatisfied are you with our company Very satisfied Somewhat satisfied Neither satisfied nor dissatisfied Somewhat dissatisfied Very dissatisfied See example Employee engagement Im satisfied with the investment my organization makes in education: Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree See example Professional event feedback How helpful was the content presented at the professional event Extremely helpful Very helpful Somewhat helpful Not so helpful Not at all helpful See example Or see more templates When to use a Likert scale questionnaire Since there are so many kinds of survey questions, how do you know when you should use Likert questions Likert scales are great for digging down deep into one specific topic to find out (in greater detail) what people think about it. So, think of using Likert survey questions any time you need to find out more about How people are reacting to your new product What your team thinks about a recent development in the office How your clients feel about customer service at your company How successful your public event was with attendees or any other questions where you need to measure sentiment about something specific and you want a deeper level of detail in your responses. If you want to get a bit geeky about it, the deeper level of detail is what survey experts call variance. ![]() Take the legwork out of Likert scale questions SurveyMonkey Genius helps you quickly build surveys with more confidencejust choose an answer type to automatically add a set of prewritten answer choices to your question. Learn more Likert scale questions keep your respondents happy One great thing about the Likert scale is that it can help you avoid some of the common pitfalls of survey design, like creating overly broad questions that respondents may find too hard to think about. This could lead them to get frustrated and start answering too quicklyspoiling the quality of your data. Survey designers who are in a bit of a hurry sometimes reach for the broader types of questionslike yesno, select all, open-ended, ranking, or matrix questionsas a sort of survey shortcut. As a rule of thumb, though, in most of these scenarios they should trust their old friend the Likert scale, which will keep the respondent focused and happy with its simple, direct language. Likert scales work better when questions are focused on one topic Its important to keep each series of questions in your survey focused around the same topic.
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